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World Cup and RFID

Regardless of the outcome on the pitch in this summer’s World Cup, the games are certainly making history off it. The world’s largest sporting event is the first ever to use RFID technology to identify ticket holders.

FIFA hopes its smart-chip-embedded tickets – containing select information about each holder – will help to combat black market sales and ticket forgeries, as well as increase security.

The move has received mixed reaction. Many have questioned the need to provide so much personal data during ticket purchase – such as name, address, date of birth, nationality, number of ID card or passport and bank or credit card data.

Just how much of this data has been included on the smart chips remains unclear. Yet, Gerd Graus, a spokesman for the FIFA World Cup Organizing Committee, said the chips contain no personal data, just “unique particulars regarding registration”. 

If RFID can be a success at such a huge event – one which has seen the sale of over 3.2 million tickets – it seems only a question of time before other event organizers follow suit. The technology’s potential isn’t limited to just events either.

How can companies benefit from RFID?

RFID isn’t a new invention. In fact, it has been in use since World War II. However, only since the 1990s has the technology been recognized as one capable of expediting supply chains and increasing their visibility. Wal-mart and German retailer Metro, for example, have benefited from incorporating RFID into their supply chain business.

As the technology matures, standards for its widespread global use continue to be defined. HP has been investigating the potential of RFID for several years now and believes the technology will continue to grow in importance in the following roles:

·        To provide a means of unique object identification at low cost, transforming supply chains and reducing their operational costs dramatically.

·        To be used in combination with other sensing and network technologies to track objects and physical environments for purposes beyond supply chain management – resulting in an electronic infrastructure that is intelligent and aware of its physical environment.

HP already provides a wide range of RFID solutions to help companies improve efficiencies and meet industry and customer compliance mandates. Some of the benefits of RFID implementation include:

·        Improvement in ability to accurately determine inventory at various stages of production

·        Reduction in cycle times through automation

·        Lower operational risks

·        Improved return on investment

·        Enhanced customer satisfaction and loyalty

For more information:

RFID Online Journal

HP RFID Solutions

HP OpenView on RFID environment (pdf)



For more information:

Related links
» Read about HP Labs on RFID's future
» HP RFID Solutions
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